Retainer Work - GO
Email Templates and Art Direction
for
Intelligent Office
Email, Design, Development, Art Direction
Developing an Email System for a Co-Working Alternative
Intelligent Office is a franchised co-working alternative office space provider for businesses across the nation. They came to GO looking for help connecting regularly through email and automation with both their franchisees and customers. I came onto the team to start developing a strategy, and Art Directing the designers through their email templates, as well as providing the technical and development backstop needed to execute the projects. While Intelligent Office was with GO, we designed them a customizable email template, engagement series for new service lines, and a series of confirmation emails for form fills and e-commerce transactions.
Wins
What Was Learned?
In conjunction with Intelligent Office, we struggled to help them clean and maintain an already unhygienic list. When they signed on with GO, their account was already limited by their service provider, and this was an ongoing struggle throughout their tenure. As a result, we learned strategies for list maintenance, ultra-segmentation, and opt-in incentivization.
As a larger company, Intelligent Office also had marketing agencies for various services provided (i.e. Digital, Web, Branding, Production), and no one to manage the interface between these groups. Ultimately, this was one of the reasons they left GO. My takeaway from this process was the need for a data strategy at the time of onboarding. Intelligent Office’s work required us to manipulate data across franchises and corporate entities, which we never quite achieved seamlessly. Developing a great data workflow from the onset would have simplified our work and allowed us to achieve more of our goals through their tenure.