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Retainer Work - GO

Email Templates and Art Direction

for
Energea

Email, Design, Development, Art Direction, Strategy

Developing an Email System for an Alternative Energy Investment Startup

Energea is a new kind of investment platform allowing users to crowd-fund alternative energy projects around the world. My team worked with them to develop their ‘go-to-market’ marketing approach, creating personas, messaging matrices, and email templates to help the startup move quickly.

Wins

? Developed a highly targeted persona marketing approach to maximize client budget.
? Created a modular email template so the client can create day-to-day messaging on their own.
? Worked with the client's CTO to integrate the app into the marketing automation platform API.
? Developed a messaging strategy to sell a new category of investment product.

What Was Learned?

🔬

Despite our successes, Energea had to pull the plug. While it was important to develop targeted persona’s to maximize the budget, we likely spent more time here than the client could afford, and as they ran out of runway, our budget became a casualty. Additionally, we struggled to integrate the investment platform fully into the customer’s CRM/Automation platform. Looking back, we might have recommended different software, utilizing something like SendGrid which the team had already utilized for transactional emails with a stand alone CRM for sales utilization.