Retainer Work - GO
Email Templates and Art Direction
for
Energea
Email, Design, Development, Art Direction, Strategy
Developing an Email System for an Alternative Energy Investment Startup
Energea is a new kind of investment platform allowing users to crowd-fund alternative energy projects around the world. My team worked with them to develop their ‘go-to-market’ marketing approach, creating personas, messaging matrices, and email templates to help the startup move quickly.
Wins
What Was Learned?
Despite our successes, Energea had to pull the plug. While it was important to develop targeted persona’s to maximize the budget, we likely spent more time here than the client could afford, and as they ran out of runway, our budget became a casualty. Additionally, we struggled to integrate the investment platform fully into the customer’s CRM/Automation platform. Looking back, we might have recommended different software, utilizing something like SendGrid which the team had already utilized for transactional emails with a stand alone CRM for sales utilization.