Dog Almighty Elixirs has created supplements for dogs that don’t rely on pills or powders which are hard to administer to your pet. They sell online and to wholesalers with an eventual goal to place their product in pet-friendly convenience retailers like Starbucks. As a startup, they needed a modular email system flexible enough to adapt to their growing business, but attractive and well thought out enough to make them look the part of a company that could wind up in major retailers like Starbucks. We wanted to capitalize on what is a very fun brand, by featuring vibrant colors, pictures of happy and healthy dogs, and a modern, product-forward feel, while still balancing the education about pet care and supplements that will attract new customers.